IN THIS SECTION
WHOLESALE AND TRADE SALES
Our trade and wholesale operations are represented by dealers with varying interests
and different styles of operations who complement each other, and jointly address the
needs of Nigerian consumers from different walks of life. With a robust distribution
network of 6 regional offices and a team of 150 trained field salespeople, we are
well geared to overcome the challenges of each channel.
DEALERS
Our dealer network comprises of nearly 1,000 wholesale merchants, hypermarkets, and
multi-brand electronics stores - with shop-in-shop and corner concepts - are spread across
36 states in Nigeria. We provide them the support and assurance of genuine and certified
products, catalogues and relevant product literature, indicative buying and selling prices,
and after sales-services at their doorstep. Dealers located in strategically important
locations are also invited to upgrade their outlets to a franchised brand shop, to improve
visibility, sales and profits.
SHOP - IN - SHOP
Dealers with less than 100 square metres of space are upgraded under our retail concept
of Shop-in-Shop with displays of both Samsung and Chigo products - leading to both
impulsive and informed buying, and thereby, increased sales and higher profits.
CORNERS
Dealers who have smaller shops can benefit from our unique 'Samsung Corner' or 'Chigo
Corner' with specialised displays of fast-selling models set up in an exclusive zone.
HYPERMARKETS
Dealers who have smaller shops can benefit from our unique 'Samsung Corner' or 'Chigo
Corner' with specialised displays of fast-selling models set up in an exclusive zone.